🥞 About All Gravy

The next generation of employees are used to apps like Instagram, TikTok and ChatGPT in their personal life – but when they go to work at a restaurant chain or retail store, they’re met with software created before they were born.

We are transforming the industry through AI, and are modernizing the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from coordinating work to developing their careers.

We've grown 3x over the last year and are looking to accelerate further. We already work with some of the most exciting brands in the Nordics and the UK (Pizza Pilgrims, Honest Burgers, Ottolenghi, Dishoom, Q8, 7-Eleven) and are looking to scale even faster.

We're backed by some of Europe’s leading investors (Moonfire, Scale Capital, Nordic Makers) and Angels (Bradley Horowitz (GP, Wisdom Ventures), Terese Hougaard (Partner, Atomico), Phil Chambers (Founder, Peakon). Plus, we recently got named as part Europe's top 50 most promising seed-stage start-ups by Creandum. 

🎯 The Role: Global Sales Director

We’re looking for an ambitious, hands-on Sales Director to lead and scale our growing commercial team.

You’ll coach and manage a team of 3 Senior Closers (soon to be 4) and 7 Go-To-Market Analysts - helping them become more effective, consistent, and confident. You’ll also stay close to the action yourself, taking on strategic opportunities and playing a direct role in driving revenue.

This is a leadership role for someone who leads by example, balances short-term performance with long-term capability-building, and wants to shape how we scale our go-to-market function.

🛠 What You’ll Be Doing

This is a high-ownership, high-impact role across three core pillars:

1. Team Leadership

Lead, coach, and develop a team of commercial function

Cultivate a high-performance culture focused on execution, continuous learning, and accountability

Drive team growth through effective hiring, onboarding, and scaling initiatives

2. Sales Execution

Actively contribute to both pipeline generation and deal closing

Step in to lead strategic or complex deals when necessary

Take full ownership of achieving the topline revenue targets in a fast-paced, venture-backed environment

3. Go-To-Market Strategy & Enablement

Collaborate with the CEO to refine sales playbooks, processes, and ICP definition

Influence alignment across Sales, Marketing, and Customer Success to ensure cohesive execution

Channel insights from the field to improve product development and market positioning

✅ What We’re Looking For

You’re a commercial leader who enjoys building teams, growing people, and staying close to the customer. You believe great leadership comes not just from driving results - but by being in the arena alongside your team.

Must-haves:

Proven senior commercial leadership from Seed through Series A to B

Deep expertise in modern sales methodologies such as Command of the Message, MEDDPICC, SPICED

Ability to coach AEs and SDRs across pipeline generation, qualification, and closing

Excellent communication, prioritization, and people skills

Track record of successful hiring

Fluent in English


Nice-to-haves:

Experience selling into retail, hospitality, or deskless industries

💡 Why Join Now

Foundational role: Play a key role in shaping the future of sales at All Gravy

Hands-on leadership: Lead a growing team while staying close to deals

Growth opportunity: Expand your scope as the company scales and the GTM org matures

Momentum: Fast-growing company with strong backing and customer traction

Mission-driven: Help make frontline work better for thousands across Europe

Culture: Low-ego, high-trust team with a focus on clarity, ownership, and speed