SMB Account Executive (UK Hospitality)
We usually respond within a week
WhatsApp is killing hospitality businesses. You're here to sell the cure.
Restaurant groups are running 300-person teams through WhatsApp groups. Training is on paper. Policies are lost in email. Gen Z quits in 90 days because nothing works like their phone does.
You'll sell the platform that fixes all of it - in 30-day cycles, to operators who are desperate for a solution that actually works.
If you're a hunter who loves fast cycles, owns your pipeline, and wants to close deals that genuinely help people - keep reading.
We usually respond within a week
🥞 About ‘All Gravy’
All Gravy is the single app hospitality teams actually use. Think Instagram meets HR - built for frontline staff who live on their phones.
Four modules in one platform:
• Communications - Instagram-style feed + chat that replaces WhatsApp. GDPR-safe, location-specific • AI Colleague - Answers "Where's the sick policy?" in 3 seconds. Saves managers 80% of their time
• Learning - Gamified training that cuts onboarding from 10 hours to 5. Multilingual, compliance-tracked
• Operations - Digital handbooks, to-do lists, whistleblowing, shift integrations
Fully branded to our customers.
The results: 33% better retention, 96% adoption on day one, 20% time saved on admin. Used by Dishoom, Honest Burgers, GAIL's, Ottolenghi, Pizza Pilgrims - 100+ hospitality brands running 1,000+ locations.
We're growing 3x year-over-year, backed by Moonfire, Scale Capital, and operators who've built billion-dollar companies. We just closed fresh funding — which means we're hiring, scaling fast, and the best is yet to come. 🚀
🎯 The role
You'll own the full sales cycle for SMB hospitality accounts (50-300 employees), from first touch to signed contract.
You'll hunt outbound AND work warm inbound leads. Build pipeline, run discovery, demo, negotiate, and close.
You'll sell into ambitious single-site independents scaling up, and multi-site restaurant groups, café chains, hotel brands, and pub groups — who are bleeding money on WhatsApp chaos, paper training, and 90-day churn.
Your job: Show them how one app fixes all of it.
🧠 What you'll do
• Hunt and close: Build pipeline through outbound (cold calls, LinkedIn, creative sequences) and convert inbound leads in your segment
• Qualify hard with SPIN: Uncover real pain, map stakeholders, only progress deals worth your time
• Run killer discovery: Understand their ops, find the broken processes, show how All Gravy solves it
• Demo with impact: Walk them through the four modules tailored to their challenges — no generic tours
• Drive deals forward with MEDPICC: Clear next steps, documented pain, champion identified, decision criteria locked
• Close fast: Handle objections, negotiate within guidelines, get contracts signed quickly
• Own the handoff: Clean notes, smooth transition to Customer Success
❌ What you won't do
• Sell to enterprise with 6-month cycles and procurement committees
• Manage accounts post-sale (CS owns that)
• Send generic emails and hope for replies
• Blame marketing when you miss quota
👋 You'll thrive here if you
• Have 1-2 years in SaaS sales (ideally SMB or transactional cycles) - you've closed deals, not just booked meetings
• Love the hunt and can build your own pipeline - cold calls energize you
• Are a fast learner who takes feedback well - you listen to call reviews, apply coaching, get better every week
• Own your numbers - you don't need hand-holding, you need a target and tools to hit it
• Qualify ruthlessly - you'd rather disqualify early than waste time on deals that won't close
• Stay organized without being told - clean pipeline, clear notes, on-time follow-ups
• Thrive in fast environments - ambiguity excites you
• Speak excellent English
Brilliant bonus if you have hospitality experience
⚡ Why you'll win here
• Product that sells itself: 96% adoption on day one. You're solving genuine, expensive pain.
• Fast cycles: 30 days average, not 6 months. More deals in a quarter than most reps close in a year.
• Real coaching: Weekly call reviews, live roleplays, and a Head of Enablement who actually makes you better
• Clear playbook: SPIN for discovery. MEDPICC for progression. Proven talk tracks. You're not figuring it out alone.
• Modern stack: HubSpot, AI call coaching, automated sequences.
• Strong inbound flow: Build your own pipeline AND work warm leads
• Fresh funding, fresh momentum: We just raised — you're joining at the perfect time to ride the wave
• Leadership you can trust: High support, high standards, no politics
📈 Where this goes
3-4 months: Ramped, hitting quota, ambitious and focussed.
12 months: Top performer, mentoring newer AEs, eyeing bigger accounts or team leadership
24 months: Senior AE hunting mid-market, Team Lead building your own pod, or new verticals
This role is a launchpad, not a dead end.
💎 Perks & vibes
• A tight, kind, ambitious team that likes winning (and lunch)
• High-pace, high-trust environment with ex-founders, scale-up pros, and more
• Real career growth - we promote from within and scale fast
• Snacks & beers (mainly on Fridays 😉) and a stocked fridge
• Top equipment so you can do your best work 👨💻👩💻
• Team events - socials, offsites, padel brags, wine tastings ✨
• Learning culture - we practice feedback and give you responsibility to grow fast 👩🎓👨🎓
🙌 Ready to hunt?
Prior commercial experience in similar roles.
Comfort calling inbound leads within minutes.
Outbound outreach champion.
Proven or clear potential to run structured discovery.
Fluent English.
Nice-to-haves: B2B SaaS, UK market exposure, elite CRM hygiene.
🙌 Ready to roll?
If you love fast cycles, can build your own pipeline, and want to sell a product that hospitality operators desperately need - apply.
Bonus points if you tell us about your best outbound win. What did you do to break through?
What made them say yes?
We're 40 people today. Come grow with us. 💥
- Department
- Commercial
- Locations
- All Gravy Copenhagen
- Remote status
- Hybrid
All Gravy Copenhagen
Benefits
-
Central office in Copenhagen
Our Copenhagen office is in the hip part of Nørrebro 📍
-
Snacks & Beers
We have an unlimited supply of coffee, water, beer (mainly on Fridays 😉) and indulge in the world of snacks which we have plenty of 🍇 🍺 🍪
-
Top equipment
You’ll receive all new equipment to do your best work 👨💻👩💻
-
Flexible working times
Time is precious. Make it count. Morning person or night owl, this job is for you 🐓 ☀️ 🦉 🌙
-
Remote work allowed
You know how you perform best. Work from your couch, your favourite café, or abroad when you feel like it 🌍 🛋
-
Team events
We love to hang out with our colleagues. So be prepared for social gatherings, fun, and games 🕺🏻 ✨
-
Learning culture
We want to grow as people as much as we want to grow our company. We practice giving and receiving feedback, and give you a lot of responsibility so you can experience a steep learning curve 👩🎓👨🎓
What is All Gravy?
We are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from getting paid to developing their careers. We’re innovating on the whole employee journey: from being recruited, onboarded, growing skills and connecting with co-workers – all in one app.
Employers get a swiss-army-software to attract, motivate & retain their employees - rather than having to invest in 5 different pieces of software that are not fit for purpose.
About All Gravy
All Gravy is an HR-tech scaleup on a mission to make work fun again - for hourly employees in hospitality and retail.
The All Gravy app connects everything between employees and employers — from preboarding and onboarding to scheduling, communication, learning, surveys, and even pay access. It feels like the tools people already use in daily life: Duolingo, Messenger, WhatsApp.
Employers get a single platform that motivates and retains staff, instead of juggling five outdated systems. And with built-in AI, staff can get instant answers on things like recipes, shifts, or time off — without pinging HR.
We’re building All Gravy together with leading brands like Dishoom, Wahaca, Ottolenghi, Pizza Pilgrims, and Honest Burgers.