Director of Product
Frontline work runs the world. All Gravy is building its OS. Director of Product: lead the shift from digital tools to an intelligent system running the frontline
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Director of Product at All Gravy
Build the product that runs frontline teams
Frontline work runs the world - yet the software behind it is fragmented, manual, and stuck in the SaaS era. All Gravy is building the frontline operating system - a single, daily-use product combining Comms, Learning, and HR Ops, used by leading hospitality and retail brands like GAIL’s, Dishoom, 7-Eleven, and Honest Burgers.
Because we own the communication layer, workflows, and context, we are uniquely positioned to move beyond disconnected tools and build intelligent systems (agents) that take real work off managers’ plates and increase value for customers as they grow.
We are growing 3x+ YoY, are backed by Moonfire, Scale Capital, Founders, and world-class operators, and have recently raised additional funding to accelerate our next phase - investing heavily in product, platform, and long-term leverage.
The mission
This role exists to help shape what All Gravy becomes as software moves from passive tools to active decision support. You will work in close partnership with the founder to translate company vision into clear product direction, and own turning that direction into reality across the product. This is a senior product leadership role with real ownership across a growing multi-product platform.
What you will be accountable for
Co-shaping product direction with the founder and owning how it translates into strategy, sequencing, and outcomes
Making clear calls about where intelligent automation and AI adds leverage, where human judgment matters, and how the two work together - Ensuring the product stays coherent, valuable, and easy to reason about as we expand into a broader multi-product platform
Staying close to customers and commercial reality to balance winning deals today with building leverage for tomorrow
Designing how new products and capabilities are introduced, surfaced, and compounded over time
Owning product outcomes end-to-end and ensuring things ship, land, and improve meaningfully
Building a team to drive All Gravy to the next stage
This role is not primarily about process, rituals, or org design. Those matter only insofar as they enable sharper product bets and faster learning.
You will likely be a great fit if you
Are a strong product strategist who thinks in systems, not just features
Are excited about how software and AI change how products behave, without needing everything to be AI-first
Combine conceptual depth with commercial pragmatism - Enjoy collaborating closely with founders and teams to reframe problems
Are trusted to close important threads without being chased
Have helped scale a B2B product through real growth (for example 5M to 20M ARR)
How we hire
Founder-led process, including a conversation and a case. We care more about how you think than perfect CV symmetry.
- Department
- Product
- Locations
- All Gravy Copenhagen
- Remote status
- Hybrid
All Gravy Copenhagen
Benefits
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Central office in Copenhagen
Our Copenhagen office is in the hip part of Nørrebro 📍
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Snacks & Beers
We have an unlimited supply of coffee, water, beer (mainly on Fridays 😉) and indulge in the world of snacks which we have plenty of 🍇 🍺 🍪
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Top equipment
You’ll receive all new equipment to do your best work 👨💻👩💻
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Flexible working times
Time is precious. Make it count. Morning person or night owl, this job is for you 🐓 ☀️ 🦉 🌙
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Remote work allowed
You know how you perform best. Work from your couch, your favourite café, or abroad when you feel like it 🌍 🛋
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Team events
We love to hang out with our colleagues. So be prepared for social gatherings, fun, and games 🕺🏻 ✨
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Learning culture
We want to grow as people as much as we want to grow our company. We practice giving and receiving feedback, and give you a lot of responsibility so you can experience a steep learning curve 👩🎓👨🎓
What is All Gravy?
We are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from getting paid to developing their careers. We’re innovating on the whole employee journey: from being recruited, onboarded, growing skills and connecting with co-workers – all in one app.
Employers get a swiss-army-software to attract, motivate & retain their employees - rather than having to invest in 5 different pieces of software that are not fit for purpose.
About All Gravy
All Gravy is an HR-tech scaleup on a mission to make work fun again - for hourly employees in hospitality and retail.
The All Gravy app connects everything between employees and employers — from preboarding and onboarding to scheduling, communication, learning, surveys, and even pay access. It feels like the tools people already use in daily life: Duolingo, Messenger, WhatsApp.
Employers get a single platform that motivates and retains staff, instead of juggling five outdated systems. And with built-in AI, staff can get instant answers on things like recipes, shifts, or time off — without pinging HR.
We’re building All Gravy together with leading brands like Dishoom, Wahaca, Ottolenghi, Pizza Pilgrims, and Honest Burgers.