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Most sales teams get enablement wrong. Generic onboarding that takes forever. Playbooks nobody reads. Coaching calls that feel like performance reviews.

We're building something different: an enablement engine that actually makes sellers better, faster.
Real coaching, state of the art tools, clear methods (SPIN + MEDPICC), and a team that moves fast.

If you'd rather run a roleplay than another strategy deck, keep reading.

🥞 The mission

All Gravy is the frontline operating system.
One platform for everything from comms to learning to handbooks and checklists with built-in AI. Think Instagram meets Duolingo for frontline workers.
Used daily by brands like GAIL's, Dishoom, 7-Eleven, and Honest Burgers.

We're growing 3x year-over-year, backed by Moonfire, Scale Capital, and operators who've built billion-dollar companies. We just closed fresh funding. We're hiring, scaling fast, and the best is yet to come. 🚀

🎯 The role

• Lead our SDRs and SMB AEs (12-15 people when fully staffed) across all markets

• SDR's own meetings booked and accepted. Qualified pipeline that converts

• SMB AE's are quota-carrying and own revenue from first call to close

• You're accountable for both: meeting quality AND revenue

Role split:

• 65% enablement & coaching: onboarding, playbooks, call coaching, roleplays, ramp plans

• 35% execution & operations: weekly cadence, pipeline hygiene, forecast accuracy, performance management

🧠 What you'll build

• Onboarding that ramps fast. 30/60/90 plans with clear gates and proof sellers can actually sell.

• Playbooks that get used. Talk tracks, objection handling, qualification standards that are enforced.

• Weekly coaching from real calls. Clear feedback and clear next reps (no fluff, no theory)

• SPIN and MEDPICC execution. Not slides, but checklists, stage criteria, and coaching in every deal review.

• Modern enablement stack. AI-powered call recording, automated drills, coach from real moments.

• Tight operating rhythm. Clean pipeline, clean next steps, clean handoffs. Zero sloppiness.

👋 You'll thrive here if you

• Have 3+ years leading SDR teams and/or SMB AE's, and you've owned enablement, onboarding, and training

• Can prove you made teams better: faster ramp time, higher conversion, or improved quota attainment. With numbers!

• Own outcomes, not just activity. You care about meetings that convert and revenue that closes.

• Lead with high standards and higher care. You push people because you believe in them.

• Build culture intentionally. Great teams are built through clarity, values, and daily reinforcement.

• Love the craft of coaching. Listening to calls, spotting patterns, giving reps coaching that sticks.

• Speak excellent English (we work across Nordics, UK, and beyond).

⚡ How we sell (the unfair advantages)

• Modern coaching stack. AI-powered call analysis and automated practice tools

• Clear methods and deal discipline. SPIN for discovery, MEDPICC for qualification and close.
  Enforced, not optional.

• A product that frontline teams actually love. Our sellers aren't pushing, they're pulling interested buyers through.

• Leadership you can trust. High support, high standards, no politics.

📈 Where this goes

6 months: You've built the enablement engine. Onboarding is fast, playbooks are used, coaching is embedded, and your team is hitting numbers.

12 months: You're scaling the model. New markets, new segments, new sellers. The machine works without you babysitting it.

Beyond: This role grows with the company. Whatever matches your ambition and our growth trajectory.

💎 Perks & vibes

• A tight, kind, ambitious team that likes winning (and lunch).

• High-pace, high-trust environment with ex-founders and scale-up pros.

• Autonomy, coaching, and room to experiment.

• Snacks & beers (mainly on Fridays 😉) and a stocked fridge.

• Team events — socials, offsites, padel, and the occasional wine tasting.

• Learning culture — we practice feedback and give you responsibility so you can grow fast.

🙌 Ready to own it?

If you want to lead a team, build the enablement engine from scratch, and make sellers genuinely better every week: apply.

Bonus points if you include your favourite coaching win story in your application. What changed? How did you know it worked? What would you do differently now?

We're 40 people today. Come grow with us. 💥