Sales Manager, SMB (UK)
We usually respond within a week
If you want to lead a team of high-velocity closers, run the day to day with real data, and make every rep sell like your best one, come join us!
You lead our UK SMB Account Executives, own the UK SMB number and grow the team from 4 AEs today to 10. Three numbers we need you to move: ramp time for new reps, conversion rate through the pipeline, and sales cycle length.
If you want to be the person who runs SMB sales for All Gravy in the UK, keep reading!
📊 The seat in numbers
Independents and smaller groups.
ACV USD 10K, average sales cycle 14 days.
40% inbound, 60% outbound.
Today 4 AEs, growing to 10.
OTE USD 100K to 120K, 60/40 base to commission split, plus share options.
🔥 The mission
All Gravy is the frontline operating system: comms, learning, engagement, operations and scheduling in one platform, with built-in AI. Used daily by 350+ brands like GAIL's, L'Osteria, Dishoom, 7-Eleven and Honest Burgers.
We're growing 3x year-over-year, and the UK SMB team is one of the engines behind it.
⚙️ What you get from day one
A team that's already selling. 4 established UK SMB AEs with live pipeline.
Approved headcount. The budget to take the team to 10 AEs is signed. Your job is to find the people.
A playbook the system runs. Qualification, pricing, stages and handoffs live in our GTM Suite, not in a slide deck. Every rep gets a researched dial deck each morning and AI SDRs handle inbound first touch.
Every call captured, one source of truth. Attention records and scores every call. HubSpot on Snowflake gives you live pipeline, forecasting and rep scorecards.
💥 What you'll do
You carry no personal quota. Your number is the team's number, and you hit it through the people on it. Your first month is spent selling, so you learn the product, the buyer and the playbook from the inside.
Own the UK SMB number. Forecast it, hit it, explain it. Every week.
Lead the day to day. Pipeline reviews, call reviews, 1:1s and stand-ups.
Support on every deal where it's needed. Join calls, unblock stuck opportunities, coach the close in real time.
Hire and onboard. Recruit the next AEs and get them ramping on the playbook in weeks, not quarters.
Coach the method. MEDDPICC runs every deal. SPIN shapes how we ask, Challenger is the mindset: advisers, not vendors.
Lead with data. Conversion rates, cycle length, activity, win rates by rep and by stage.
Keep the velocity. Keep deals moving, kill the ones that won't close, keep the team on the next one.
Sharpen the playbook. What works for your best rep goes back into the system.
🧠 Who you are
You've led an SMB sales team before. 4+ years in B2B SaaS sales, 1+ years leading people in a high-velocity motion, and you've grown a team, not just run one. We'll ask for the numbers: team attainment, share of reps at quota, ramp time for the people you hired.
You've sold to SMB yourself. You can show a rep how to run a short-cycle deal.
You know the methods. MEDDPICC is second nature and you've coached others on it.
You run on numbers. By week two you can tell from the pipeline whether the quarter lands.
You hire well. You can show us what the people you hired went on to do.
You're AI-first. You use Claude or similar every day. You'd rather automate a process than hire for it.
Big plus: you've sold to hospitality or retail operators.
⛔ Probably not for you if
You'd rather close your own deals than coach someone else to close theirs.
You manage from the dashboard without listening to the calls.
You want to build sales ops from scratch. Ours is already running. Your job is to move the numbers on top of it.
You work the same way you did three years ago.
📈 Where this goes
1 month: You've run your own calls and deals end to end and know the product, the buyer and the playbook from the inside.
6 months: The team is at 10 AEs and runs on your rhythm. Your forecast lands within 10%. Ramp time for new reps is down.
Beyond: As the UK grows, the team and the role grow with it.
🌟 Why All Gravy
Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
Work that matters. Your work directly affects the daily lives of millions of frontline workers.
The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top-tier equipment, and a fridge that's always stocked.
📍 Practical
Based in our London office, hybrid, with regular travel to our Copenhagen office.
Full-time.
You report to Malek, our Global Sales Director, and work closely with RevOps, customer success, marketing and our founders.
🚀 Ready to lead? Apply, even if you don't tick every box. Let's build the future of frontline work.
- Location
- All Gravy London
- Remote status
- Hybrid
All Gravy London
Benefits
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Central office in Copenhagen
Our Copenhagen office is in the hip part of Nørrebro 📍
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Snacks & Beers
We have an unlimited supply of coffee, water, beer (mainly on Fridays 😉) and indulge in the world of snacks which we have plenty of 🍇 🍺 🍪
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Top equipment
You’ll receive all new equipment to do your best work 👨💻👩💻
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Flexible working times
Time is precious. Make it count. Morning person or night owl, this job is for you 🐓 ☀️ 🦉 🌙
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Remote work allowed
You know how you perform best. Work from your couch, your favourite café, or abroad when you feel like it 🌍 🛋
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Team events
We love to hang out with our colleagues. So be prepared for social gatherings, fun, and games 🕺🏻 ✨
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Learning culture
We want to grow as people as much as we want to grow our company. We practice giving and receiving feedback, and give you a lot of responsibility so you can experience a steep learning curve 👩🎓👨🎓
What is All Gravy?
We are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from getting paid to developing their careers. We’re innovating on the whole employee journey: from being recruited, onboarded, growing skills and connecting with co-workers – all in one app.
Employers get a swiss-army-software to attract, motivate & retain their employees - rather than having to invest in 5 different pieces of software that are not fit for purpose.
About All Gravy
All Gravy is an HR-tech scaleup on a mission to make work fun again - for hourly employees in hospitality and retail.
The All Gravy app connects everything between employees and employers — from preboarding and onboarding to scheduling, communication, learning, surveys, and even pay access. It feels like the tools people already use in daily life: Duolingo, Messenger, WhatsApp.
Employers get a single platform that motivates and retains staff, instead of juggling five outdated systems. And with built-in AI, staff can get instant answers on things like recipes, shifts, or time off — without pinging HR.
We’re building All Gravy together with leading brands like Dishoom, Wahaca, Ottolenghi, Pizza Pilgrims, and Honest Burgers.